In 2022, it won’t be easy to discuss social media marketing without TikTok. However, the app expands on the internet. It is because the TikTok user base has been growing at a gradual range, leveraging the new markets and demographics. B2C brands are already entering the TikTok platform by creating viral content, and it is starting to look more like a potential platform for B2B marketers. If you plan to drive higher profile engagement, begin to buy TikTok likes that elevate your brand’s followers.
If you have heard of TikTok yet are unsure what TikTok is all about or how it can work among B2B brands, then start to read on to know more about the TikTok statistics.
Detailed Statistics Of TikTok Growth & Demographics In 2022
Now, TikTok is a quick-growing social media platform. By 2021, TikTok reached more than three billion downloads globally by competing with Facebook and Instagram with higher downloads. Above all, the TikTok platform is the first non-gaming app with approximately 60 million downloads by the end of the first quarter of 202.
Popular Among Young Audiences
TikTok is popular among Gen Z users, but the average user age steadily increases. For example, based on June 2020, 64% of active US users are on the app between 10 and 29. Next, based on the March 2021 reports, TikTok’s age groups consist of 47% of active US users, with 42% of the 30 to 49 age group.
3 Reasons Why B2B Brand Should Be Perfect For TikTok?
Depending on the demographics, TikTok may not look like an effective insightful option for B2B marketing. Yet, TikTok’s increasing popularity with B2C business brands seems to reach their audiences in new methods. Both B2B and B2C buyers need fundamental factors for their brand interactions on social media platforms like inspiring, entertaining, or valuable content strategy that builds their lives. Moreover, these B2B and B2C buyers are real, live, and engaging humans. Yet, recent studies show that their purchasing decisions aren’t as driven as we believed.
Here are three ways to help you out why TikTok can be the right choice for your brand’s B2B social media methods:
1. Creative Potential
On TikTok, you can have the creative ability to make unique, experimental content strategies for the platform. Building a B2B content strategy for TikTok is research content where you should make sure you and your niche have the innovative ideas and budget to create something new that needs trial and error methods. Indeed, TikTok content is engaging, personal, and clever.
2. Engage More
TikTok is not the right place for branded content targets on products and services. The significant impact over the B2B brands is to connect the platform with which the users want TikTok to stay like an innovative, real platform for human-to-human interaction. Sometimes, the successful B2C brands on the platform are those whose content doesn’t work as a sales pitch. Also, a similar content strategy works for the B2B brands. TikTok users need to see genuine human engagement, creating an entertaining and detailed content strategy.
3. Try To Get The Best Results
Estimating ROI for your social media platform is always complex. Yet, TikTok works as a primary platform for entertainment and brand awareness platforms. As a result, you can often target the top of the funnel metrics. So, expect TikTok to generate leads, sales growth, and conversions by building up your audience first.
Tips To Build Your TikTok B2B Branding
If you need to see how successful your TikTok marketing works for B2C and B2B. There are top tricks for how to use their methods in your B2B strategy on TikTok:
1. Leverage The Power Of Individual
TikTok is a unique platform that builds for one-to-one human interaction. It is ideal for a few B2B companies to declare the brand presence through a personal account like their marketing expert. Brands with famous or influential leadership can work on other social media platforms as part of their social media methods with success for years.
2. Post UGC & Viral Challenges
Suppose you need to make a content strategy that connects the users instead of engaging them. Posting TikTok UGC serves as an ideal method for driving brands on TikTok. If you don’t have any UGC, then start to make something. Above all, try to motivate your TikTok users to create the content strategy in reaction to your business that shows them using your brand or taking part in TikTok’s trending challenges.
Final Points
Now, TikTok is in a state of enormous growth, and marketing on the platform is in the budding stage. Yet several brands use the TikTok platform for interacting with their audiences, where you can try to see several in-built features that are helpful for businesses, like tracking data, stats, and metrics. Looking at TikTok’s performance in 2021, you can see these trends continue, and now is the right time to work on the platform. Last, try to check out your TikTok to get some motivation and learn more about marketing trends on the B2B and B2C brands.